6 Strategies to Attract People to your Online Store
6 Strategies to Attract People to your Online Store
These days, running a product-oriented business practically requires you to have an online store as well. The majority of customers search for things online before going to a physical store. Your company must use specific tactics designed to draw potential clients if you want your e-commerce platform to be profitable in the long run.
Partner with creators and influencers
In the glamourous age of social media, the number of social media influencers provides a high return on investment since their reach and impact are pretty high. The return the company receives from the influencers’ social media reach is comparatively higher than the investment they made.
Additionally, because the influencers interact frequently with one another, consumers develop a level of trust with them. Thus, the influencers’ words have an impact on consumers’ thinking and persuade them to purchase the particular brand they are endorsing. They will immediately help spread the news about your company, product, and/or brand if you manage to get on their good side.
Here are just a few of the ways in which you can add this concept to your own marketing strategies:
- Social Media Endorsements – Ask your influencer to post about your brand, business and/or product across their social channels. For Instagram for instance, think bright, visually appealing photos of them holding or using your product with your own Instagram page tagged in the photo and comments.
- Original Content – If you’re able to request from the influencers, ask them to write or vlog about your product and brand on their own blog or Youtube channel.
- Social Media Takeovers – Ask your influencer to takeover your social media channel and allow them to upload their own unique content. If you’ve done your research and know that your influencer fits with your target audience, then they will know exactly what your audience want to see.
Write optimized blog content
Do you know SEO-Optimized Blog Content ranks 80% more than any ordinary blog content? As we all know the importance of the blog section on any business website, it’s the way to communicate with the people who might be interested in your business.
Article that is created with an SEO approach performs better in Search Engine Result Pages (SERPs) and meets company goals like leads, email signups, etc., according to the research.
Content that is prepared in accordance with SEO best practises and appears in a SERP whenever a reader searches for your goal keyword is known as SEO-optimized blog content ( A keyword is a word or term that user type in a search engine to find the information related to their information).
In SEO-Optimized Blog content, the content is written with specific keywords for which you want to rank in the SERPs. Other things in SEO-Optimized blog content that matters is the Meta Data, Meta Description, Readilbilty, Keyword Density, Heading and Subheading (H1, H2 and H3).
Optimized Product Listings
Customers can’t buy something that they can’t find, and even once they’ve landed on your website, you need to make sure it’s as easy as possible for them to discover the product they’re looking for.
Customers can find your products most easily on your product listings, therefore you should make sure they are optimised for the greatest outcomes.
Some of the key things to implement on your product listings are:
- Optimize product titles for search and include product and brand names as well as key details such as size and color
- Ensure your product descriptions are detailed with the information customers actually need
- Include shipping information and costs
- Feature customer reviews within your product listings
Use search engine optimization (SEO)
SEO is not an option for an online store; it is a critical strategy.
People are more likely to visit sites that rank high in search results, while those that appear on the third, fourth, or any other search page result get significantly less traffic. If you are running an online business, use SEO to develop a strong web presence
What are the benefits of SEO for your business? It can:
Create brand awareness
People are aware of your existence once they see you on the first page of email marketing and search engine result pages (SERPs). They will think of you the next time they need a similar good or service!
Instead of more profitable businesses with little to no online presence, your potential clients are more likely to trust brands that rank highly on Google and other search engines.
Make your website faster and more convenient
The usability of websites is constantly being evaluated by search engines, and the best websites are rewarded with high rankings.
Therefore, making your website’s content search engine friendly also implies making your users’ experiences better. The greater the ease of use of your company website, the more likely it is that clients will visit it and make a purchase.
Beat your competition
You can outperform the more established businesses in your field thanks to SEO.
You may achieve the highest rankings by putting money into the best SEO strategies. As a result, your target customer base will only choose to do business with your small or medium-sized online business.
Find more customers
An SEO-optimized website brings in more customers. It is a proven, affordable, and efficient marketing strategy that brings in customers already interested in your offerings.
Google Ads is more inexpensive than you think
Your advertising are likely to appear on a lot of websites, mobile applications, and video content. The Google AdWords platform includes more than 2 million sites and reaches more than 90% of the world’s Internet users (especially YouTube).
It’s crucial to understand how to design a focused advertising plan that can provide impressive results and increase your revenue.
Here are the first six fundamental steps to running Google ads that will help your business gain new clients:
- Create a Google AdWords account
- Choose the type of campaign you want
- Determine the geographical range
- Determine your budget
- Create your ads
- Add your Visible URL
Play your card wisely when setting the budget for Google Ads. As you surely want to significantly make enough money available to make a difference, but you also do not want to go broke on this one advertising effort.
The manual setting of click bids gives you more flexibility and guarantees that your adverts will stop as soon as your budget is exhausted. This significantly aids in managing your spending without continual attention.
Additionally, make sure your PPC bid strategy is in line with the objective you intend to pursue. Choose a bidding strategy, for instance, if you intend to run an advertisement for 30 days, and it will automatically suspend your advertisement at the conclusion of that time.
WhyQ eBiz – Business Made Simple
WhyQ eBiz app is a 100% free business app that is curated for any kind of business or services. It is a one-stop solution app for businesses to fully utilize it for the benefit and ultimately growth of their business.
WhyQ eBiz is made for businesses, especially new businesses that are still finding their ground and trying to promote their businesses. This app allows a business to create their e-store in 60 seconds. With simple 4 steps, you will have a personalized e-store that you can share across social media and Whatsapp. What are those 4 steps?
Follow these easy steps:
- Create your own personalized e-store in 60 seconds
- Promote your e-store link through social media & Whatsapp
- Connect your store to Foodpanda, Shopee, Lazada, GrabFood, Airasia and Touch N Go apps free of cost
- Start receiving orders within the app itself
Still in doubt? Download WhyQ eBiz app now!
In the past, having an internet presence and online store seemed ridiculous. Pandemic, however, alters many firms’ outlook in significant ways. Being online allows you the chance to expand the reach of your company, attract new users, and provide a fresh experience for existing clients.
Need more ideas & insights to grow your business, read WhyQ blog now.