One of the most effective forms of internet advertising is banner advertising. It is used by all businesses, large and small, to get online visibility and draw customers to their websites or landing pages.

Your brand awareness and brand worth can both significantly increase with a well-designed banner campaign. It might attract more people to your website and turn them into paying clients.

According to Google’s Adsense, the most successful standards for banner sizing are:
728×90px — Leaderboard
336×280px — Large Rectangle
300×250px — Medium Rectangle
300×600px — Half Page

Know your Purpose

When creating a banner, having a clear grasp of the objective can be helpful. Recognize your motivations for creating the banner and your objectives.

Whether it is to increase brand recognition or change how the public views the brand, the banner’s purpose should be clear. The majority of businesses also use this tactic solely to highlight a new product on the market.

Choose Colors Wisely

The importance of selecting the proper colours is considerably greater than you might realise. Colors send an important message and can quickly alter how people feel about a product.

Choosing the best colours usually involves thinking about the product, branding, and how to make the viewer feel good about the thing.

Use High Quality Images

Make sure your banner appears appealing and lovely, whether you’re utilising images, graphics, or just illustrations. These striking pictures are a great approach to improve the look of your banner.

Never print a banner with low-quality graphics since the completed result will have fuzzy, fading, and grainy visuals. Select photographs of a good quality so that they retain their clarity and sharpness when enlarged to fit the banner.

Make Good Use of Animation

Anything with a hint of motion performs better than static items, and banners are no exception. But you should watch out that it doesn’t detract from the point of your advertisement. Use short, straightforward animations that don’t last more than 15 seconds, and make sure they don’t loop more than three times. A clear call to action must appear in the final frame.

Any design feature that can divert attention from your genuine intentions or the message you’re attempting to express is not at all beneficial. Additionally, you should limit the animations for your banner advertising to a maximum of 15 seconds.

Get it on Mobile

It has changed how we market online. With a cell phone, you’re already seeing advertisements that you’re not even aware of. As you go through your social media stream, adverts that are relevant to what you have recently viewed, liked, or shared appear. Both businesses and digital marketers have benefited from analytics.

Therefore, you could wish to take advantage of this trend by making your marketing initiatives and banner ads simply accessible and viewable on mobile devices.

According to some research, mobile ad placements now outnumber desktop ad places. Therefore, in practise, the majority of the advertisements you run will be viewed on mobile devices.
Keep in mind the sizing and scaling advice. Make sure your message is clear to people of all ages, whether they are 10 or 70.

Avoid Big File Size

Your target audience needs to be able to notice your banner ad fast if you want them to interact with it. However, if the advertisement is quite large, it will take a long time to load.

These days, no viewer has the patience to wait that long for an advertisement to load. The viewers of such an advertisement will have a poor user experience. This is the rationale for always keeping the loaded ad’s file size to a minimum.

A heavily designed banner ad will take longer to load for users with poorer internet connections.
You will be losing on potential impressions. Such an ad may also create performance problem for whole of the web page. So, keep an eye on the file size. It would be good to limit the load size. Google Adwords suggests the use of 150 KB files.

Simplify it

And we’re not discussing simplifying anything by scaling it down. Your objectives for a marketing ad campaign still matter.

However, if an image is very complex in terms of design, it’s dangerous and you risk alienating viewers. Your images must be understandable, and the typefaces must be readable and comprehensible.

Make sure that your advertisement’s primary message or catchphrase is clear. Reduce other sections of your advertisement that can take precedence over the more crucial ones.

Use a Human Touch

And we’re not discussing simplifying anything by scaling it down. Your objectives for a marketing ad campaign still matter.

However, if an image is very complex in terms of design, it’s dangerous and you risk alienating viewers. Your images must be understandable, and the typefaces must be readable and comprehensible.

Make sure that your advertisement’s primary message or catchphrase is clear. Reduce other sections of your advertisement that can take precedence over the more crucial ones.

Conclusion

You can produce top-notch results when your marketing techniques and graphic ideas are expertly woven together. With customised advertising, you can increase your reach, provide the content you wish to give, and gain the confidence of your target market.