How to use TikTok to grow business?
Why do you need TikTok for your e-Commerce Brands?
What social media platform do you focus the most for your business? What kind of content do you normally post? Have you utilized the platform TikTok? TikTok marketing is the practice of using TikTok to promote a brand, product or service. It can include different tactics, like influencer marketing, TikTok advertising and creating organic viral content.
The app launched worldwide in 2017 and currently boasts 73.7 million active users with over 2 billion global downloads. All these users can potentially see your content, and your brand can earn thousands, if not millions, of impressions on the app
Let’s learn best practices for marketing your ecommerce brand on TikTok.
1. Post, post and post
For any social media marketing campaign, post volume is crucial, and TikTok is no exception. The number one rule of social media marketing is that you can’t create new customers if they don’t see your posts. You need to be persistent and plan what type of content you want to share. You can post various kinds of content, fun ones too, not only business related.
In order for you to gain more audience reach, you need to post typically between three to ten times a day. That is how TikTok influencers manage to build their following and community.
So if you sell internationally and want to reach people all over the globe, you should post round the clock (every hour). Scheduling tools can help you automate posting videos to TikTok.
2. Hashtag is important
Hashtags are super essential on TikTok. Track trending hashtags to use for your videos, but be ready to quickly change them and create new content when the tide turns. Always use the most used hashtags whenever you do your TikTok posting. Example of hashtags that have been widely used:
#fyp #tiktok #foryoupage #viral #funny #duet #trending
On top of that, consider what hashtags your potential audience and competitors use. There are tools available that suggest hashtags based on keywords you provide.
Branded hashtags can also be highly effective for increasing your brand visibility. Use promotions and discounts to encourage your followers to use them.
One good example usage of hashtag is Coca-Cola’s #shareacoke campaign. It is an excellent example of a branded hashtag campaign done right. It used personalized labels on Coke bottles and customers could gift Coke bottles to their friends and family. The campaign went viral and is still being run today.
As a small business, you don’t have to spend a fortune to do branded content. You just need to find one idea that can go viral, plan it and execute it! If you don’t want to create your own branded content, you can always join the wagon and do the trending TikTok challenge and use their hashtag instead.
3. TikTok ads
TikTok is cool as it is able to easily migrate to other social-media platforms through sharing. Some content creators upload their TikTok to their other social-media channels, and viewers will share these short videos on other platforms. Do you realize immediately after posting your TikTok video, there will be options to share it to other social media platforms. That helps to reach out to more audiences easily.
If you have the budget, consider using TikTok’s paid ads. TikTok’s advertising options include in-feed ads and brand takeover ads (TikTok business account). In-feed ads appear between others’ videos on a user’s “For You” page. They can include links to your website or even ordering buttons.
If you’re not using a TikTok business account, fret not.
You can still boost your posting and choose whether you want to have more profile visits, views or followers. Also, with personal account, you have access to all of the trending music on TikTok, which makes it easier to create videos and can help them perform better.
4. Don’t simply post, don’t forget to interact too
Remember, don’t just focus on posting a lot. Of course, your own TikTok content should be consistent, strategic and regular but also know the best timing to post your content.
But you also need to spend more time interacting with other users’ posts. While personalized comments are always best, you can still benefit from automating your interactions as well.
TikTok bots let you choose your accounts and hashtags of interest and then automatically like posts, follow their followers or even comment on posts. Your number of interactions will increase, and so will your visibility.
Businesses need to adapt to the latest trend nowadays in order to grow, and TikTok may be the answer you’re looking for. Don’t underestimate and assume TikTok is just a gen-z app for dancing, it’s definitely has more than that to offer. Good luck exploring and following the latest trend on TikTok.
Need more ideas & insights to grow your business, read WhyQ blog now.