Top 10 E-Commerce Platforms in Malaysia

Top 10 E-Commerce Platforms in Malaysia

Shopping online versus offline? In the age of digitalisation and post Covid-19, many people have adapted to the idea of online shopping. Many businesses have benefited from e-commerce to build and expand their market. Throughout the years, e-commerce sites and apps in Malaysia have advanced tremendously. Here are some of the known e-commerce platforms in Malaysia.



Lazada is launched in 2012 and one of the most searched shopping platforms in Malaysia. It was acquired by the e-commerce giant, Alibaba. There are three different types of sellers on Lazada which includes LazMall, local sellers and LazGlobal. LazMall sellers are official brands or authorised sellers, local sellers refer to those based in Malaysia, while LazGlobal sellers are based in China, Korea or Japan. As a consumer, this means having access to a variety of worldwide items. If you’re hesitant to buy from local buyers, simply buy from official brands on the Lazada platform.

Payment methods: Lazada Wallet, credit card, debit card, online banking, Maybank instalments, Touch ‘n Go eWallet, cash payment at 7-Eleven.

Good for: Home and lifestyle products, electronics, health and beauty and fashion.

Platform: Web and app

easy store

Easy Store

EasyStore is a multi-sales channel e-commerce platform that allows you to create an online store and sell on various sales channels such as Shopee, Lazada, WhatsApp, LINE, Facebook, Instagram, POS system (offline), Wholesale (business to business). It will help to make your ecommerce website stand out with powerful tools that help you find customers, drive sales, and manage your day-to-day activities.

Payment methods: Manual payment, payment gateway and cash on delivery

Good for: Businesses who want to create online e-store

Platform: Web and app



Launched in 2015, Shopee enables sellers to automate their online selling process. Shopee charges no commission to online retailers. Online retailers can list their products for free.

There are three categories of sellers on Shopee: normal sellers, preferred sellers and Shopee Mall sellers. Preferred sellers are featured by Shopee for having a strong sales record and high product ratings, among other criteria. Shopee Mall sellers are official brands or top sellers.

Shopee also has its own rewards programme, Shopee Coins. You earn 1 Coin for every RM1 you spend with Shopee Preferred and Shopee Mall sellers, or by participating in promotional events.

Payment methods: Credit or debit card, ATM/bank transfer, online banking, ShopeePay, cash payment at 7-Eleven, Maybank/Public Bank credit card instalment.

Good for: Home and lifestyle products, electronics, health and beauty and fashion, food items.

Platform: Web and app

Mudah is a well-known online classifieds marketplace in Malaysia, established in 2007. ‘Find almost everything’ is a tagline on ‘’. It’s not just a slogan as you’ll discover job listings, houses for sale, used goods and ‘anything’ you can think of. It is very easy to use in the sense of uploading your products or even services.

Payment method: Arrange with seller

Good for: Second-hand items



Have you wondered where 11Street Malaysia went? It was rebranded as PrestoMall and has remained active. PrestoMall starts its operations in 2014 as a subsidiary of its Korean parent company, which was founded in 2008. It used to be Malaysia’s second most popular online marketplace.

Payment method: Presto Connect, Presto Pay, credit card, debit card, online banking, Boost, Touch ‘n Go eWallet, cash payment at 7-Eleven, Maybank QR Pay, Grab Pay, Ali Pay

Good for: Homegrown online shopping platform

Platform: Web and app

lelong malaysia

Lelong as one of the largest e-commerce marketplace in Malaysia offers online shopping experience which supports not only consumer-to-consumer (C2C) transactions, but also Business-to-Consumer (B2C) relationships. Offering various categories of products, allows customers to buy electronics, fashion, watches, cameras, books & more from various online shopping stores and sellers in Malaysia within a convenient and safe environment. Lelong is popular in Malaysia and Singapore/

Payment method: Debit card, Touch ‘n Go eWallet and Boost

Good for: Second-hand items.



Zalora is one of the biggest websites for fashion products in Southeast Asia and was established in 2012.  It can be found in various Asian markets, including Malaysia, the Philippines, Indonesia, Singapore, Hong Kong SAR, Taiwan ROC, and Brunei. Zalora fashion pieces range from cheap to very expensive, from local to well-known international brands.

Payment methods: Cash on Delivery, e-gift card, Paypal, online banking, debit card, Boost, Maybank QR Pay, Touch ‘N Go e-wallet, Maybank ezypay, Grab Pay / GrabPay Later, Atome Installment, Shopee Pay, ShopBack PayLater

Good for: Home and lifestyle products, electronics, health and beauty and fashion.

Platform: Web and app



Carousell, which launched in 2012, is a marketplace for new and used items. Most of the sellers on the platforms are individuals selling used items. There are all sorts of things for sale, including clothing, consumer electronics, sports gear and even cars and properties.

There’s also a Carousell Protection feature. This allows you to make a payment through one of the supported payment methods, but your money will be withheld from the seller until you’ve confirmed you’ve received the item as listed. Items that are eligible for this feature are labelled ‘Carousell Protection’.

Payment method: For items without Carousell protection, arrange with the seller. For items with Carousell protection, pay with GrabPay, online banking, credit or debit card.

Good for: Second-hand items.

ebay malaysia


It was one of the world’s first notable e-commerce websites, founded in 1995. in Malaysia, eBay isn’t as popular, as many sellers are based in the US. In recent years, more local and Asian sellers have joined the platform, which means faster and much more affordable shipping.

If you can’t find an item on sites like Lazada or Shopee, possibly you’ll find it on eBay. It’s a great platform to look for obscure items, antiques or unusual collectibles. However, many items will be on auction, so you’ll have to bid on them rather than buying them outright.

Payment methods: Credit or debit card, gift cards, Apple Pay, Google Pay, PayPal

Good for: Second-hand items, antiques, collectibles


whyq ebiz

WhyQ eBiz

WhyQ eBiz app is a 100% free, easy and convenient business app that is curated for any kind of business or services. It is a one-stop solution app for businesses to create their own personalized e-store links, sharing it across their social media platforms and ultimately managing orders within the app. With a strong foundation of 17,000 list of merchants, WhyQ eBiz app pivots to be providing business solutions to all the micro and small businesses with zero-cost.

Payment methods: Online banking, Touch ‘n Go eWallet, AliPay, RazerPay, GrabPay, WeChat Pay, Boost, Shopee Pay

Good for: Local food & beverage business, grocers, lifestyle products & services

Platform: App

Other than all these e-commerce platforms, many people love to shop through social media platforms like Facebook, Instagram and the latest one is through TikTok Shop. Nevertheless, sellers need to maintain good quality of the products and provide the best customers’ experience in order to entice repeat customers.

Need more ideas & insights to grow your business, read WhyQ blog now.