5 Tips to Choose Content Marketing Topics
5 Tips to Choose Content Marketing Topics
The creation and distribution of online contents to increase website traffic is known as content marketing. Whitepapers, infographics, and blogs are examples of content kinds that can be used to generate interest in your products or services.
If you are unfamiliar with the process, content marketing can be quite difficult to master, but even if you are an expert, it can still be frustrating. Choosing content marketing subjects, for instance, can be difficult enough if you know you have a lot of possibilities to pick from or, on the other hand, if you have no idea where to begin.
Define Your Marketing Goals
Your content marketing and overall marketing goals must be defined in detail first. By outlining your marketing goals, you can see the greater picture. By defining your content marketing goals, you can connect these smaller, more specific goals with the larger ones. Additionally, identifying your content marketing goals will enable you to decide on the appropriate topics by enabling you to comprehend what you want to accomplish with your content.
To define your marketing goals, think about what you want to achieve with your offline and online marketing. Your main objective will probably be to boost sales, but you can also consider other factors like expanding your clientele or raising brand awareness.
Understanding your Audience
In social media, conversation starters are key. The conversation won’t start, if your audience is uninterested in the subject.
Before moving further, think about the audience you are trying to reach. Ask yourself:
- What are they doing online?
- What problems are they trying to solve?
- Do you know what interests them?
- What would they find entertaining?
- Why did they follow my business in the first place?
The most effective content can be created and gathered when you have a clear grasp of your target audience. This consumer-focused technique, now known as content marketing, aids many businesses in enhancing brand loyalty and their entire customer experience, which in turn encourages recommendations and repeat business.
Keep in mind that audience expectations may vary by platform. For instance, you can modify the headline, picture, and caption of the original post when you share it on Facebook. Building a great social media presence will be made easier by learning how to tailor your messages for each network.
Find High-Quality Sources
Always evaluate potential links you may share based on credibility, accuracy and audience appeal. Prepare to spend a decent amount of time researching, as you might need to read more articles than expected to find the best content.
Be persistent, and make sure every link comes from a reliable source. Try to avoid sharing pages with an excessive number of ads, which can easily overwhelm or irritate readers. A good rule of thumb: You shouldn’t need to scroll and search for the actual content in the article.
Remember, while Google is a great way to source valuable content, it isn’t without junk. Be your own filter, and take time to sift through the bad links. If you can’t find what you’re looking for, try using different search terms, search engines or websites. You can also search social media to see what third-party links and articles your competitors are sharing, and evaluate whether that content works for your audience. (Don’t use their original content without credit though!)
One Step Further: There are more convenient ways to source content than starting from scratch on Google.
- Set up Google Alerts for topics that interest your customers.
- Keep track of popular articles you’ve shared in the past and check back for updates.
- Follow industry blogs or sign up for newsletters.
Experiment with Different Ideas
Experimenting can be frightening, but this is actually the only way for you to find out what works specifically for your brand and what you should stick to as you plan your future content marketing strategy and campaigns around it. Experimenting with different ideas will help you come up with the topics that you might have not though about otherwise – and you will surprise both yourself and your audience.
Surprising your audience is by far one of the best things to capture their attention and prove to them that you are able to create authentic and unique content in an age when everything is quite repetitive. You don’t even need to do something big, simply coming up with an unusual approach to a common topic will help you stand out. Moreover, experimenting with ideas will allow you to make mistakes which will help you learn from these very mistakes and outperform your competitors.
Look at Your Current Analytics
If you are already using content marketing and actively (or not so actively) posting content online, looking at your existing analytics will already offer you a better knowledge of what works and what doesn’t when it comes to your content specifically and the audience this content reaches. Without a doubt, analytics are among the most precise tools you have for determining which themes are successful and which are not.
However, you should proceed with caution as you review your current data. Even if something currently works, there is no guarantee that it always will. Keep up with current affairs because they could have a significant impact on the interests of your target audience at the moment. The experts from the best websites advise, “You need to look at analytics, but you must never forget about the many factors that could be impacting the statistics you see in your analytics.”
Overall, probably the most crucial thing to keep in mind when selecting topics for your content marketing campaign is that it takes time to acquire all the necessary abilities. When choosing subjects for your content marketing, use the advice in this article as a starting point and a guide.