10 Tools E-Commerce Business should be Using

As much there are mushrooms of e-commerce nowadays, same goes to the number of ecommerce tools. There are several ecommerce tools that you need to keep in mind to save time and increase productivity.

E-Commerce Platform

Online marketplaces like Lazada, Shopee, Mudah allow you to easily tap into a site that’s already attracting e-commerce traffic. Always remember, it’s not the only way to sell online. You can also try a 100% free, easy and reliable app called WhyQ eBiz.

WhyQ eBiz app is a 100% free, easy and convenient business app that is curated for any kind of business or services. It is a one-stop solution app for businesses to create their own personalized e-store links, sharing it across their social media platforms and ultimately managing orders within the app. With a strong foundation of 17,000 list of merchants, WhyQ eBiz app pivots to be providing business solutions to all the micro and small businesses with zero-cost.

Email Marketing Tool

Email marketing allows you to regularly stay in touch with customers and website visitors. Proven buyers also appreciate being kept up-to-date with the latest products and promos. Studies show it costs five times more to acquire a new customer compared to retaining an existing customer. You can easily use email marketing tools like Mailchimp or Stripo to create your newsletter with their variety choices of templates.

How do you get people to subscribe to your newsletter? That’s why it’s important to own a website. You can have a call to action button for people to subscribe to your newsletter. Or else, you can always have a database management system from your existing customers or leads.

Website Building Tool

Website plays a vital role in creating brand awareness and showcasing your brand to potential customers. It helps to establish your image by letting the audience know who you are and what you represent. On top of that, it gives you a digital presence that helps to increase your traffic and eventually sales.

An e-commerce website-building tool can help you design a beautiful online store, putting your brand and products at the forefront. It also provides a secure way to process sales by accepting credit card payments.

Analytics Tool

One of the most popular data analytics tools for e-commerce is Google Analytics. It offers a wide variety of actionable insights for free, providing a great starting point for any e-commerce platform.

Business owners can now have advanced analytics through a feature called Google Analytics Enhanced Ecommerce. Data analytics can assist in measuring how successful the marketing campaigns are, as well as improving decision-making, gaining more omnichannel traction, and informing holistic marketing programs. It’s important to understand your potential customers’ interest and patterns towards your products or services.

E-Accounting Tool

Accounting is a term that is always frightened by business owners. The accounting basics for e-commerce cover some terms and concepts such as cash flow, inventory, cost of goods sold (COGS), operating expenses, balance sheets, and paying taxes. There are many Bookkeeping software you can check out for your business.

If you’re a small business and you need a free yet reliable Bookkeeping app, you can download the WhyQ KiraKira app. It provides a one-stop solution from recording your daily sales and transactions, downloading sale and expense reports and opportunities to apply financing for your business.

Online Payment Tool

When you purchase goods and services online, you pay for them using an electronic medium. This mode of payment, without using cash or cheque, is called an e-commerce payment system and is also known as online or electronic payment systems.

The growing use of internet-based banking and shopping has seen the growth of various e-commerce payment systems and technology has been developed to increase, improve and provide secure e-payment transactions. Examples of payment methods commonly offered by e-commerce businesses are credit card & debit card, internet banking, mobile payment, e-wallets, QR code and latest edition, Buy Now Pay Later.  The more payment methods you offer, the better customer experience for your customers.

E-Commerce Research Tool

Market research allows a company to determine the viability of a product or service by gathering information about the needs and preferences of their potential customers. There are several tools but I will narrow it down to keywords and Google Trends.

With an Adwords account, you will have access to one of the best keyword planner tools available.  Keywords are the foundation of customer research today.  They are today’s focus group. In brief, keywords lead to keyphrases, then lead to what the customer is really looking for. It gives business owners insight into consumer behavior, market size and sales potential.

Another tool is Google Trend. Here, you can learn how people search for your brand or a brand you are interested in.  You can learn about competitors or consumer trends, all in real time and over time.  You can look at what videos people are watching or what they are reading. Once you have gained enough insight of your customers’ behavior, then you will be able to fit it to your business ideas and content.

Social Media Marketing Tool

When you manage multiple social media accounts, it can get overwhelming. Whether it’s the weekend or the holidays, you need to be on top of the content posting for your social media.

At the bare minimum, social media posting tools provide a convenient way to queue and plan your content ahead. That way you don’t have to log in to each platform and publish it manually. But more robust scheduling tools offer features for team collaboration, product tagging, and forecasting that can not only improve your workflow but also your social media strategy over time.

Look for social media scheduling tools that can help you:

• Schedule and post to all your social platforms with products tagged
• Collaborate on posts, approve drafts, and share feedback on the posting schedule
• Identify peak times to post content (when most of your followers are online)
• Analyze content and identify what will perform best for your target audience

Customer Service Tool

In today’s competitive online landscape, customer service is becoming increasingly important. Due to the Covid-19 pandemic, people’s expectations have elevated, so now consumers are looking for a seamless shopping experience. In the era of empowered customers, more and more organizations use customer support tools to automate their customer service processes and encourage more interactions between the brand and the client. This helps companies build trust, increase customer retention, and hence grow revenue.

Some of the current top customer service channels include live chat, chatbots, SMS messaging, knowledge base and FAQ page, social media channels, phone support and email. The more communication channels your company can offer to support your customers, the more advantages you have over your competitors.

Rewards & Referral Program

Reward your faithful customers and entice new shoppers to return with refer-a-friend promotions, point-based reward programs, and VIP status. Even if you’re new to the world of e-commerce website tools, setting up your rewards points values and other promotions can be simple with the right rewards and referral tool. Don’t be afraid to reward your customers as loyalty goes a long way. With one happy customer, the word of mouth may spread to one’s family and friends. Don’t underestimate the value of this word of mouth marketing.

There are so many tools that can help to grow your business and enhance customers’ experience. Don’t be afraid if you just started your e-commerce business, there are still many free tools that you can actually utilize.

Need more ideas & insights to grow your business, read WhyQ blog now.